Painting Contractors have certain constraints when it comes to their business. One of them is that they can only work within a certain area that is within a radius they are comfortable with taking projects in. Though this area of operations varies for each painting contractor it makes it even more important for painters to compete in the local markets where they can take on painting projects.
When someone Googles ‘painting contractor near me’ in the city you are operating in, it is crucial that you show up in the Local “Map Pack”. This is the Google maps recommendations that popup above the organic search results. The Map Pack shows your Google reviews, directions, website link, and your phone number.
A person who is Googling ‘painting contractor near me’ they have already made the decision to paint their home and are actively searching for a painting contractor to get started. In fact, studies have shown that 90 percent of users with queries about local businesses choose one of the businesses in the Map Pack.
Sure, local ads definitely work too but those should only be used when the competition in your local area is too high or if you are trying to expand into more cities. There is also a decent percentage of internet users who actively don’t click on ads because they do not like being consciously marketed to.
Local SEO is the process of getting your business into the Map Pack for conversion stage buyers ready to call your business and close a deal. Normal organic SEO is definitely important to have because it helps nurture people who are not quite ready to purchase your services to get ready to buy. However, from a business standpoint it always makes sense to first target the people who already have made the decision to paint their home and are comparing different businesses and products before you spend time trying to convince them they should probably paint their home.
Both Local SEO and organic SEO are not one time fixes. SEO stands for search engine optimization and it is the process of optimizing your site to increase its relevance and authority to the topics that you focus your content around. When you create more content for your website around a specific keyword it lets Google know that you are associated with the keyword and ranks you higher over time combined with a few other technical details.
Local SEO is similar in the sense that you can get lucky and rank right away in the Map Pack if the competition in your area is low and you get someone who REALLY knows what they are doing. However, that is not always the case. In most cases you need to first optimize your current digital assets and then build upon them over time. Furthermore, even when you get into the Map Pack, you have to maintain your position with continuous SEO or your competitors may take your spot just like you took theirs. It’s all about consistent SEO.
If you are a painting contractor looking for a digital marketing agency that really knows the painting industry and created packages specifically for painters, then contact us today! Our agency was started by a painting contractor who worked with other agencies previously and didn’t feel like his needs were being met. We have created marketing strategies and services specifically for painters. We don’t try to sell you on things you don’t need or won’t positively change your business. Whether you are the new painting contractor just starting out or the more established painter trying to expand his business, we have what you need to succeed in your marketing.